Meet The Brand

Motivated by giving customers the highest quality organic, fairly traded, and ethically sourced coffee from various regions. Groundwork Coffee has been around for 30 years and now has multiple locations in California and Oregon.

*spec work

By creating a loyalty program/card, it increases and influences brand loyalty. Brand loyalty is important to small businesses becomes it allows constant flow of repeat customers. The program also attracts new customers by introducing ways to give back in terms of points, cashback, coupons etc.