Brand Goals
To create a platform that supports and helps women start and grow their business through Instagram
Establish a rebrand that is different from competitors by having a consistent brand aesthetic and bring value to their audience in every post.
*spec work
Brand Identity
The combination of light and bold colors attracts the target audience to their page which gives them an opportunity to see the value and community of women becoming entrepreneurs. Adding “hero” images gives the idea of what type of person that can become if they follow The Bossy Mansion. The minimalist text makes it easier to digest the content and allows a smoother navigation through the page.
